UPCOMING EVENTS She Rocks calendar release party - Elysium - Thur, Nov 8 | Small Group Sessions Small Group Sessions allow groups of 15 to 20 participants to meet face to face with industry professionals for detailed career advice. The program facilitates communication between artists and music community professionals who wish to mentor up-and-coming talent. All Sessions are offered FREE of charge, but participation is limited. Reservations accepted on a first-come, first-served basis.
Wednesday, August 8 Instructor: Sarah Wimer, Principal, Spinning World Promotions Need to get your name in the news? Don�t know where to start or what to expect? Learn how to target publications and gain media interest. This session, full of media hints, will cover traditional and innovative ways to get your act covered by the press. About the instructor: Sarah Wimer began Spinning World Promotions when Del Castillo asked her to be their first publicist. After that group won seven Austin Music Awards--including Band and Album of the Year, her opportunities expanded. Wimer has worked with a number of local bands advising them on how to integrate the quest for media into their overall career development. Her work has evolved to include other music-related projects, including festival talent buying and program development. Her clients have included Los Lonely Boys, the West Australia Music Office, and the UT Center for Mexican American Studies. As a freelance arts writer, her articles have appeared in over 20 regional and national magazines, giving her perspective from both those giving and seeking media coverage.
Wednesday, July 25 Instructor: Kathleen Lucente, Professor, Integrated Marketing/PR in the Entertainment Industry, UT Austin Are you telling a good story? Do you connect with your fans in a meaningful way? The perception of the general public and media are important. Assess yourself, your message, and your music to discover how to present recognizable, memorable, and consistent information. This seminar covers how to develop a cohesive outward presentation, especially for media attention. About the instructor: Kathleen developed and teaches Marketing and Communication to senior undergraduate and graduate students at UT. The course includes all aspects of integrated communication including: branding, advertising, press relations, message development, positioning, spokesperson training, crisis communications, investor relations, government relations, internal communications, philanthropy and sponsorship strategies, etc. In her first semester as a professor at UT, the Mortar Board Society of Honor Students selected Kathleen to receive �The Preferred Professor Award.� Kathleen has also held executive-level corporate communications and marketing positions at JPMorgan Chase, Peppercom, IBM, and Ketchum PR, among others. She not only understands communications as a business discipline, but has real-world experience adapting it to dynamic business environments.
Monday, July 16 Instructor: Chris Castle, Attorney at Law, specializing in music, technology, and policy Are you writing songs with other artists? Do you wonder what rights attach to your co-writers? This seminar covers basic copyright issues and scenarios in which multiple writers contribute to a musical composition. Understand your rights and ownership in a co-writing environment.
Instructor: Ray Flowers, Owner, Fifth Column, Artist Development and Independent Marketing Getting the gig is only the beginning. How do you prepare for the big night? What should you do to effectively market and promote a show? how can you build your fan base outside of Austin? Come learn how promotional plans are developed and executed.
Instructor: Danielle Thomas, Manager, White Ghost Shivers and The Jungle Rockers, Owner of Big Green House Presents How do you best "sell" your music? Your press kit should reflect your art at its finest. Learn how to create a compelling presentation by discussing topics such as what info should be included, what a one-sheet can do for you, the electronic kit vs. the tangible type, how to write a bio, when and who to target, and more.
Instructor: Brandon DeMaris, Agent, Nancy Fly Agency Join a discussion about determining if you're really ready, designing an effective route, approaching talent buyers, organizing your efforts, keeping the value in your market, and more.
Last updated on August 14th, 2007 by AMF |
