AMF is proud to present another installment of our “How Did I Get Here?” Fireside Music Chats at the On the Record Music Marketplace on Sunday, June 23 at Native Hostel. Kick back and enjoy intimate conversations featuring two music industry trailblazers: award-winning live entertainment digital marketer Betty Tran, and musician/composer/director/producer Mobley, fresh off his sold-out Record Deal Signing Party.
Programming, hosted by Johnny Goudie, kicks off at 1pm. Join us in the Parlor Room at Native as we get some intimate insight into the journeys and experiences of these two creative forces.
About the Speakers:
Betty Tran is an award-winning marketing leader with 15+ years of experience in the rapidly expanding world of digital and live entertainment. Most recently, Betty served as partner of BNE & Associates, where she managed world renown creator Matt Steffanina. Prior to BNE, Betty served as Executive Vice President of Marketing and Talent for DanceOn, where she was responsible for all aspects of marketing and the top tier talent in the network.
Betty served as Executive Vice President of Marketing and Media for Insomniac Events, a division of Live Nation Entertainment, Inc. Betty was responsible for the buying and creation of all media, spearheaded the redevelopment of the company’s online presence, leading to a 25 percent increase in ticket sales, and overseeing internal and external corporate communications.
Prior to Insomniac, Betty served as VP of Brand and Integrated Marketing at global video entertainment network Machinima. During her tenure, she led the company’s successful brand redevelopment, cultivated partnerships and business relationships to build profitable, multimillion dollar sales packages to major brands including Honda, and launched Machinima’s inaugural activations at Comic-Con and E3. She joined Machinima following her post as VP of Interactive Marketing at Evolve Media, where she expanded the company’s marketing team, raised the marketing budget by 50 percent and implemented new media strategies that increased revenue by nearly 45 percent.
When she’s not traveling for business, she spends quality time with her three children. Betty graduated Magna Cum Laude from University of California, Los Angeles with a B.A. in Film and B.S. in Anthropology.
Cutting vocals in the woods behind his college dorm. Mixing in the backseat of a sedan. Sneaking into the music department after hours to teach himself to play new instruments (and sneaking out before the faculty arrived in the morning). From the start, Mobley‘s work has been marked by solitude, ingenuity, and a drive that could only be called obsessive. Whether you experience the Austin-based artist on record or at one of his incomparable one-man band concerts, the passion is palpable in every aspect. He single-handedly writes, performs, & produces his music, designs his artwork, directs his videos, produces his multimedia live shows, and even builds new instruments to carry out his vision.
Most recently, he’s composed dozens of pieces for stage and television (HBO, Fox, NBC), played hundreds of US and international tour dates (with the likes of Phantogram, JUNGLE, Cold War Kids, Mutemath & Robert Delong and at festivals like ACL, Lollapalooza, Hangout, SXSW, Reeperbahn and Noise Pop), and recorded (then scrapped) two albums in pursuit of the songs that would become his latest release, Fresh Lies, Vol. I. The music — which Mobley calls “post-genre pop” — defies easy classification, but uses the familiar form of love songs to explore the intricacies of his relationship with his country. The project is the first installment of what Mobley envisions as a career-spanning song cycle addressing the theme, with plans to release a volume for each generation of his family since his ancestors were first brought to the continent.
Johnny Goudie is a Cuban-American singer, songwriter, multi-instrumental musician, record producer and podcaster based in Austin, Texas. Through his four-decade career in the entertainment industry, Johnny’s musical experiences span the artistic gauntlet. He has been the frontman of many bands, including Goudie (Elektra Records), toured with renowned acts such as Ian Moore & Bodeans, and written songs with the likes of Jane Wiedlin, Charlotte Caffey and Kathy Valentine (Go-Go’s).
In 2011, Johnny launched “How Did I Get Here?”, a podcast series that takes the form of a casual living room conversation but packs the punch of a formal interview. “How Did I Get Here?” just celebrated its 800th episode, recorded in front of a live audience. The show has garnered a worldwide fanbase through Johnny’s curiosity and disarming sense of humor. He has hosted renowned guests like Ian McLagan (The Faces, The Rolling Stones), Dwight Twilley, The Bodeans, as well as up-and-comers like White Denim and Wild Child. What was first an archive of Austin music history is quickly becoming a chronicle of music beyond our city limits.