Virtual Consultations Request

In light of COVID-19 we have transitioned our Artist Consultations to online for the interim. Consultations are free and open to everyone including first time sign ups. Please schedule your virtual consultation below. This event is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department.
Einar Pedersen, Artist Consultant - Austin Music Foundation


From the Hole in the Wall to Wembley Stadium, and from Capzeyez to SNL; Austin Music Foundation’s Resident Artist Consultant Einar Pedersen has first-hand experience of achievement and failure at every level of the music industry as an artist and performer. The late 80’s, 90’s and early 00’s saw interest culminate into major label development, publishing, and record deals with The Awful Truth and Goudie; as well as being part of the early careers of Kacy Crowley, Jeff Klein, and other young Austin acts of the time. From there, a move to LA and a switch to hired-gun became different side projects with members of Tool, Weezer, and QOTSA to name a few; and tours around the world with major artists like Kelly Clarkson (10 years), Reba McIntire, and The Fray (currently) among others.

This experience provides the unique ability to personally relate to every artist who comes through the doors at AMF. In addition to consultations, Einar (along with Johnny Goudie and Alex Vallejo) leads the AMF Artist Development Program (ADP). This ever-evolving program puts a selective group of artists through practical application of music biz practices, centered around the creation and release of a compilation album of each year’s participants. All of this has become energizing and fulfilling perks of Einar’s return to Austin.

Cam Turney Guest Consultant


Cam “The Tastemaker” Turney has been working and connecting with artists in Austin for years. With a tight-knit group of influencers and industry professionals around him, Cam has proven himself to be adept at managing and promoting local artists from a wide range of genres, events, and brands. As Cam puts it: “success is a journey, not a destination” and The Tastemaker is passionate about the journey. Cam began his foray into music as an artist, gigging constantly and putting together bigger and better shows. After he began booking for other artists, he realized his true love lied in helping artists reach new audiences. Confident in this new path, Cam Turney studied Commercial Music Business and came back as The Tastemaker. His mission is simple: “I help artists and creatives amplify their presence and dominate the digital arenas needed to be successful.”

Adrienne Lake


Adrienne Lake is a music industry professional who has worked in A&R, publicity, talent buying, marketing, and music journalism in the Tucson, Los Angeles, and Austin markets. While in Los Angeles, she held positions at Capitol, Giant and DreamWorks Records, and the latter of which created a JR A&R Executive position for her, where she worked closely with Elliott Smith, Jimmy Eat World, AFI and Creeper Lagoon. As a Music Journalist for Arizona Daily Star, she traveled to cover festivals and conducted interviews with John Doe, Mike Davis of MC5, Peaches and more. Lake has been a Talent Buyer and Promoter at multiple venues, including the world-famous Club Congress in Tucson, Spider House, Empire Control Room & Garage and The Parish in Austin and was most recently a Music Festival Programmer at SXSW.

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