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Time to Pivot: Generating Press Interest (Full Video)

The media is constantly changing, and since the music industry has shut down, many media outlets have had to shift gears. In a conversation hosted by AMF Guest Consultant Adrienne Lake, members of Austin’s media discuss their current landscape, how media coverage has changed since the start of the pandemic, and what artists can do to generate press and radio interest right now. Watch the full video to learn best practices and tips for engaging with media professionals.


Ashley Gregg | Do512
Deborah Sengupta-Stith | Austin American-Statesman
John Laird | C3 Concerts, 101X, Side One Track One, CultureMap
Rachel Rascoe | Austin Chronicle


This event is supported in part by the City of Austin Cultural Arts Division.


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