Time to Pivot: Generating Radio Interest - Austin Music Foundation
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Time to Pivot: Generating Radio Interest (Full Video)

While so much has changed since the start of the pandemic, studies show that most people are listening to the radio more than before. In a conversation hosted by AMF Guest Consultant Adrienne Lake, radio hosts and music programmers from KUTX, KOOP, KAZI and 101X will discuss best practices for pitching your music, what they look for in music submissions, and other tips to get your music played on air. This program is a continuation of the ‘Time To Pivot’ series, which AMF launched in late March in response to the cancellation of SXSW and the COVID-19 crisis.


We’ll answer questions such as:

  • How can I submit my music to radio? 
  • Do I need to pay for radio promotion?
  • How do music directors decide what music to play? 


Featured Panelists:

Adrienne Lake – Moderator

Sharon Jones – KAZI, Music Director

Rick McNulty – KUTX, Music Director & Host

Confucius Jones – KUTX, Host

Max Yancy – KOOP,  Volunteer & Events Coordinator & Host

John Laird – 101X Homegrown, Host


Watch the full panel here.

This event is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. 

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